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Born in the city of Bugulma, Tatar ASSR. By nationality - Tatar. Father - Ralif Rafilovich Safin (b. January 3, 1954, by nationality - Bashkirs), entrepreneur, former vice-president of oil company "Lukoil", a politician, a member of the Federation Council of the Federal Assembly of Russia, Senator of the Republic of Altai. Mother - Razia Ishakovna Safina, architect. In Alsou has three brothers - senior Ruslan (1973) half-, middle Marat (1977, not to be confused with the famous tennis player Marat Safin, namesake) and younger Renard (1996).

Alsou's musical career began in 1998 when the singer was 15 years old. Her first two singles "Winter Dream" and "Sometimes" received a very successful and is still the hallmark of the singer. The first music compilation Alsou called "Alsu" went on sale September 15, 1999. For the first 6 months, it sold over 700 000 copies of this album. In support of the album Alsou gave a number of solo performances in cities of Russia in 1999 and 2000.

The artistic director of her team became the singer Vadim Baikov (them he remained until December 2005). He was in 2004-2005, she was a producer.

In May 2000, Alsou represented Russia at the musical contest "Eurovision", which took second place, performing the song «Solo» in English. Before the victory of Dima Bilan in 2008 Alsou second place was the highest achievement of Russia in this contest. In August 2000, Alsou began recording English album «Alsou» studio «Universal Music Corporation». The CD was recorded in the UK, Sweden and the United States. Russian release of the album took place on July 10, 2001. In addition to Russia, the disc was released in Germany, Austria, Poland, Czech Republic, Bulgaria, Malaysia and Thailand.

Alsou's debut album was re-released 2 times - in October 2001 under the former cover with 2 new songs and in May 2002 with three other bonus tracks.

In 2002 Alsou worked on a solo album "19", which was released in Russia February 14, 2003. The album includes songs like "Yesterday", "all are equal", "the first time" and others. In Russia, it has sold over 800,000 copies of the album "19". In support of the album Alsou gave a series of successful solo performances in Russia, Kazakhstan, Azerbaijan, Ukraine, Georgia and Latvia. The singer visited Israel, where he gave a speech in Tel Aviv and Jerusalem in April 2004.

Since 2003 Alsou working on a second English album. The disc was decided to call the «Inspired», as Alsu authored most recorded songs (lyricist and co-author of the music). In the autumn of 2004 in Russia was released single «Always on my mind». The release of the single in the UK, scheduled for March 2005, did not take place, despite the big-budget video for telerotatsiyu British music channels and radio promo for Alsou. After a series of transfers of the release of the single label Mercury abandoned plans to release the album «Inspired».

In 2007 she joined the "United Russia". In 2008, after a five year break, Alsou released a musical album "The most important thing." At the end of the same year he was released another drive in the Bashkir and Tatar language called "Tugan Tel" (Native Language).

May 16, 2009 has been leading the final song contest "Eurovision", held in Moscow, in tandem with the leading Ivan Urgant. In 2009 she made her debut in the film directed by Svetlana Druzhininoj "Secrets of Palace Revolutions. The film 7. Vivat, Anna Ivanovna! ". Alsou in him got the role of a maid of honor named Madeleine.

In 2010, Alsou, Jasmine, Irina Dubcova Tatyana Bulanov and Lera Kudryavtseva teamed up to record a child's lullaby "Sleep, my sun" in support of the charity project Pampers and UNICEF «1 pack = 1 vaccine" for the prevention of tetanus in newborn children and their mothers [citation 1689 days]. February 17, 2010 the singer Alsou awarded the title "People's Artist of the Republic of Tatarstan».

In 2011, it was announced that the singer owns 19.97% of the bank "Credit Local." The same stake in the bank owned by her husband Yan Abramov and his father Raphael Abramov - of 19,97%.

In 2012 he released an album of lullabies "Good Fairy of Dreams," received mixed reviews Alexei Mazhaeva.

November 5, 2013 the premiere of the video for the song "Stay».